We're One Of The World's 50 Most Sustainable Clothing Brands

Proudly shaping the future of sustainable fashion

As an eco-centric brand, care for the environment is at the very heart of our business model and reflected in our mission statement: 

To fundamentally change the way in which people think about ethical and sustainable clothing, in order to help accelerate the transition to a more ethical and sustainable future for the fashion industry.

In short, we get out of bed in the morning to design, develop and deliver the most fun, inspiring and sustainable lingerie, underwear and swimwear we possibly can.

So it filled us with great pride to learn that ColieCo has been recognised as one of the world's fifty most sustainable clothing brands by the web's most trusted brand rating site, Good On You.

What is Good On You?

Since its founding in 2015, Good On You has become the world's leading brand rating platform, focused on providing consumers with accurate and detailed ethical and sustainable shopping information.

Run by a group of campaigners, industry professionals, scientists, and writers, Good On You rates fashion and beauty brands based on their environmental, social and animal welfare practices, awarding them an easy-to-understand score from “We Avoid” through to “Great” for each area, as well as an overall score.

By performing detailed research and analysis on brands’ supply chains, labour policies, and sustainability efforts, collecting over 1,000 data points per brand across sustainability issues, Good On You helps shoppers make informed choices that align with their values.

Good On You's app and website feature a wide array of brands - there are currently thousands listed in its vast directory, from large global names to small, independent slow fashion labels like ours - making it an invaluable resource for anyone looking to support more ethical fashion choices.

In addition to brand ratings, Good On You also offers educational content and tips on how to build a more sustainable wardrobe. By highlighting brands that prioritize environmental responsibility and fair labour practices, Good On You aims to encourage the fashion industry to take responsibility for its impacts and adopt more eco-friendly and ethical practices.

Good On You's 50 Top-Rated Brands

Each year, Good On You reviews the 50 brands currently holding the highest overall ratings based on its careful and comprehensive methodology - a scheme engineered in conjunction with partners including Fashion Revolution, The Sustainable Apparel Coalition and Fashion for Good - to provide an overview of who is making the greatest strides towards an ethical and sustainable fashion future.

Good On You's top 50 for 2024 represents a diverse array of brands from across five continents, producing everything in the fashion space from recycled fabric all-weather outerwear, to accessories and jewellery made entirely from reclaimed materials; from made-to-measure jean jackets composed of upcycled denim, to our own ethically and sustainably made lingerie, underwear and swimwear.

The list offers up, amongst other styles, streetwear, vintage, smart casual, chic, and minimalist looks, meaning that there's something in there that everyone can get excited about.

ColieCo Lingerie's Good On You rating

Good On You rates ColieCo as a 'Great' brand - their highest overall rating bracket - an achievement we're incredibly proud of.

ColieCo is also rated 5 out of 5 for the Planet, a category which sees brands evaluated based on "the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity".

In Good On You's assessment of our impact on the Planet, it highlights our:

• use of a high proportion of lower-impact materials, including upcycled materials
• use of low impact materials that help limit the chemicals, water and wastewater in our supply chain
• made-to-order manufacturing process, and
• use of renewable energy in our direct operations.
  

And in its assessment of our impact on People, it highlights:

• our in-house production
• the traceability down our supply chain
• our Code of Ethics and Conduct, which covers the International Labour Organisation's Four Fundamental Freedoms principles, and
• our commitment to the payment of living wages in the garment manufacturing stage of production.

You can full details of our Good On You rating here.

Sustainability is a process

We're honoured and humbled that our small, activist brand and its processes have been recognised by Good On You, and to be keeping, across its top 50 list, such incredible company. But you won't catch us resting on our laurels.

Through our process of continuous improvement, we'll continue to strive to strengthen our ethical and sustainable credentials, as we work towards our net-zero target, to further strengthen our commitments to workers across our supply chain, and to support the UN's Sustainable Development Goals.

Meaning we'll keep working hard to deliver the most sustainable bras, knickers, lingerie sets and bikinis you'll find anywhere.

As always, we'd love to hear your thoughts and questions. Please don't hesitate to reach out to us - we're always excited to receive your feedback.

Nicole x